How to avoid buyer’s remorse this Black Friday

A neuroeconomist’s advice for making better shopping decisions this season – plus, shopping experts on the best early steals

We all have that one item – the one we bought on sale, wore once and now sits shamefully in the back of our closet. The kitchen gadget we bought at half price, which promised to help us transform from amateur cook to pro chef, currently taking up precious counter space and gathering dust.

And with the high volume of sales during Black Friday and Cyber Monday, there’s a good chance some of us will experience buyer’s remorse. But this doesn’t mean we have to skip out on sale season altogether. Instead, we need to go in with a strategy.

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