Google's AI Mode lets you virtually try clothes on by uploading a single photo
As part of its announcements for I/O 2025 today, Google shared details on some new features that would make shopping in AI Mode more novel. It's describing the three new tools as being part of its new shopping experience in AI Mode, and they cover the discovery, trying on and checkout parts of the process. These will be available "in the coming months" for online shoppers in the US.
The first update is when you're looking for a specific thing to buy. The examples Google shared were searches for travel bags or a rug that matches the other furniture in a room. By combining Gemini's reasoning capabilities with its shopping graph database of products, Google AI will determine from your query that you'd like lots of pictures to look at and pull up a new image-laden panel.
It's somewhat reminiscent of Image search results, except these photos take up the right half or so of the page and are laid out vertically in four columns, according to the screenshots the company shared. Of course, some of the best spots in this grid can be paid for by companies looking for better placement for their products.
As you continue to refine your search results with Gemini, the "new righthand panel dynamically updates with relevant products and images," the company said. If you specify that the travel bag you're looking for should withstand a trip to Oregon, for example, the AI can prioritize weatherproof products and show you those images in this panel.
The second, and more intriguing part of the shopping updates in AI Mode, is a change coming to the company's virtual try-on tool. Since its launch in 2023, this feature has gotten more sophisticated, letting you pick specific models that most closely match your body type and then virtually reimagine the outfit you've found on them. At Google I/O today, the company shared that it will soon allow users to upload a single picture of themselves and its new image generation model that has been designed for fashion will overlay articles of clothing on your AI-imagined self.
According to Google, the custom image generation model "understands the human body and nuances of clothing — like how different materials fold, stretch and drape on different bodies." It added that the software will "preserve these subtleties when applied to poses in your photos." The company said this is "the first of its kind working at this scale, allowing shoppers to try on billions of items of clothing from our Shopping Graph." The Try It On with an upload of your photo is rolling out in Search Labs in the US today, and when you're testing it, you'll need to look for the "try it on" icon on compatible product listings.
Finally, when you've found what you want, you might not want to purchase it immediately. Many of us know the feeling of having online shopping carts packed and ready for the next upcoming sale (Memorial Day in the US is this weekend, by the way). Google's new "agentic checkout feature" can keep an eye on price drops on your behalf. You'll soon see a "track price" option on product listings similar to those already available on Google Flights, and after selecting it you'll be able to set your desired price, size, color and other options. The tracker will alert you when those parameters are met, and if you're ready to hand over your money, the agentic checkout tool can also simplify that process if you tap "buy for me."
According to Google, "behind the scenes, we'll add the item to your cart on the merchant's site and securely complete the checkout on your behalf with Google Pay." The agentic checkout feature will be available "in the coming months" for product listings in the US.
This article originally appeared on Engadget at https://www.engadget.com/ai/googles-ai-mode-lets-you-virtually-try-clothes-on-by-uploading-a-single-photo-174820693.html?src=rss