‘People pay to be told lies’: the rise and fall of the world’s first ayahuasca multinational

Alberto Varela claimed he wanted to use sacred plant medicine to free people’s minds. But as the organisation grew, his followers discovered a darker reality

The first time Dalia* took ayahuasca nothing happened. The second time it changed her life. It was 2017, and she had joined a dozen strangers in a chalet outside Barcelona. Everyone was searching for something. For many it was a way out of misery: an escape from years of addiction, or a last-ditch attempt to survive crippling depression. Dalia, a therapist in her early 30s, hoped ayahuasca would help her process the recent death of her mother. “I felt completely alone at that time,” she said. “And I think in some form that’s how everyone there felt.”

The retreat, run by a wellness company called Inner Mastery, began with the two dozen participants talking about their expectations, before imbibing ayahuasca. The Amazonian plant brew, which contains dimethyltryptamine (DMT), a powerful naturally occurring psychoactive, induces an altered sense of self and reality. Users often report revisiting past trauma or repressed experiences.

Continue reading...