A meaty topic: what is the carnivore diet and why do so many influencers seem to swear by it? | Antiviral

Some claim eating steak and whole sticks of butter has improved their skin, cleared brain fog and even eliminated farting. Experts say an all-animal diet carries risks

Ex-vegan turned carnivore Isabella Ma, better known to her nearly half a million followers on Instagram as @steakandbuttergal, has glowing skin and a flat stomach. She looks directly at the camera as she chomps down on an entire stick of butter. It’s part of her “high fat carnivore diet” to which she attributes a whole host of health benefits, not least of which is the claim she “literally never fart[s] any more” and has a single “scentless” bowel movement a week.

A lot of gym bros also back the diet touted for helping people lose weight and build muscle, such as Antonio Angotti, who says the fat in red meat “includes almost every nutrient humans need to thrive” and invokes religion as part of his dietary choices, saying he eats “just foods God will actually bless”. It’s also been platformed by Joe Rogan and Jordan Peterson.

Natasha May is Guardian Australia’s health reporter

Antiviral is a fortnightly column that interrogates the evidence behind the health headlines and factchecks popular wellness claims

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