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Nintendo of America Boss Doug Bowser Is Retiring

Doug Bowser, president of Nintendo of America since 2019, will retire at the end of 2025 after overseeing major expansions including theme parks, films, and the launch of the Switch 2. He will be succeeded by Devon Pritchard, while Satoru Shibata will also take on a CEO role at Nintendo of America. "One of my earliest video game experiences was playing the arcade version of Donkey Kong," Bowser said in a statement. "Since that time, all things Nintendo have continued to be a passion for both me and my family. Leading Nintendo of America has been the honor of a lifetime, and I am proud of what our team has accomplished in both business results and the experiences we've created for consumers." Pritchard said that "Doug has been a fantastic mentor" and that he looks forward to "building on the incredible foundation he has helped establish."