TV? What TV? The 2026 Upfronts Will Be Heavy on Creators, Football and AI Ad Tech - The Hollywood Reporter

1. TV? What TV? The 2026 Upfronts Will Be Heavy on Creators, Football and AI Ad Tech  The Hollywood Reporter
2. At TV upfronts, AI is in and corporate shuffles are reshaping the line-up  CNBC
3. Upfronts 2026—what to expect from TV’s biggest week  Ad Age
4. Advertisers’ Wish List for Upfront? Sports, Streaming, Spectacle (and Not Much Else)  variety.com
5. TV Upfronts 2026 Schedule And What To Expect  Deadline