Those of you working on mobile teams, do you consider Mobile DevOps a real discipline or just DevOps with extra steps?

Two things stuck with me as real differences from regular DevOps. The code signing mess: in web you rotate certs and move on, in mobile it gets complex enough that one person ends up owning all the iOS knowledge and nobody else wants to touch it. And rollbacks: in web you revert and redeploy in minutes, in mobile the bad version is already in the store and you are waiting on users to update.