'Crippling': Alex Jones reports massive revenue drop after The Onion wins Infowars auction

Conspiracy theorist Alex Jones reported a staggering 70% decline in Infowars sales less than a week after the satirical publication The Onion acquired all assets and intellectual property of his online platform – which he said amounted to almost half a million dollars in losses.

The revelation came Tuesday during an interview the far-right webcaster gave on Steve Bannon’s War Room podcast, which he blamed on a “malicious” effort “to destroy his brand.”

“So, crippling 70% drop in Infowars store, crippling 56% drop in [TheAlexJonesStore.com] because I wasn’t even thinking about money and didn’t realize their hoax that they owned Infowars, people think of that as me,” Jones said. “Major damage to the brand’s ability to even sell products…we’re talking right now $418,000 has been lost from the current trend line since last Thursday when they made this announcement. Crippling. So, listeners need to know, I don’t want to come out here and beg.”

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Jones was forced to liquidate his assets to help pay off a $1.5 billion judgment against him won by the families who lost their children in the 2012 Sandy Hook Elementary School massacre, which Jones repeatedly claimed was a false flag staged by the government with child actors.

He told Bannon on Tuesday that he just realized the sales losses Tuesday. The store sells items like t-shirts, books and supplements.

“I was so busy Thursday, Friday, Saturday, Sunday, Monday I didn’t look at the numbers,” he said. “Well today I said, ‘Hey let me check the numbers,’ that’s how little we’re worried about money, I figured we’d have a bunch of extra money come in for support.”

Jones said that audience confusion contributed to the losses.

“People are confused and so they’re told I’m over I’m done. No, we’re here,” he said. He added that AlexJones.com is his “rebel base” for anybody who wants to donate.