Week-long ‘Olympics of the mind’ next summer will showcase cutting-edge film, gigs, talks and much more
Barack Obama, Johnny Cash, Matthew McConaughey, Elon Musk and Mark Zuckerburg have all taken a turn at addressing its crowds, but now the Texan culture and tech festival that likes to predict the future is to become a bona fide East Ender.
The European edition of South by Southwest has opened to applications from contributors and audiences around the world before its inaugural London event next summer.
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